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Prior to now, Easter usually signaled that it was time to refresh one’s wardrobe. Winter was over, Lent was over and spring had arrived. Tis the season to interrupt out Easter bonnets, spring fits and a lot extra. Archived pages of the Calgary Every day Herald 101 years present native retailers stocked up for the season and lots of took out full-page adverts to showcase their new stock. “Sunday is Easter and all the things you put on on Easter should be new,” reads an commercial for Parker’s Restricted retailer.
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On the prime of the ladies’s buying listing was an Easter bonnet. Whereas a top-of-the-line chapeau with flowers blooming from the brim can price $20, millery salons at native shops additionally had hat offers as little as $3.50. The Hudson’s Bay Firm even marketed on April 12, 1922 that 100 new hats had been being offered at $1.98 every.
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A brand new spring costume can begin anyplace from $14.95 to $25; his stockings beginning costs had been $1.50 a pair; and gloves can go for $1.25 to $2.50. What was beneath was additionally vital. As one commercial famous, “A corset is mostly a pre-Easter buy, as one would by no means consider placing on a brand new costume or dressing over an previous and ill-fitting corset.” Value? $2.50 to $8.50. Bloomers, in the meantime, went for $3.50 and petticoats could possibly be had for $5.95.
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For males, fits began round $25, shirts at $1.95, neckwear at $1, “males’s Easter gloves” had been $2.50 and “fancy half hose” had been $1.25.
Most of the different gadgets nonetheless purchased for Easter right now had been additionally standard a century in the past. Easter lilies and daffodils could possibly be had for as little as 40 cents to $1 a dozen, whereas 12 roses began at $3.
The candy stuff was a giant vendor, then as now. As one store, Rochon’s Chocoate, advised clients, “Spring is over.” Chocolate Easter eggs price anyplace from 15 cents to 50 cents a century in the past; two cans of peanut brittle went for 39 cents; and a dozen scorching cross buns will set you again 15 cents.
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