A protracted-time family-owned firm in Calgary is accusing Google of sending visitors to a different enterprise in a weird scenario.
Ryan Schoel, proprietor of The Costume Shoppe, got here throughout a Google itemizing that confirmed his handle as Pirate Fashions Canada, though the photographs and cellphone quantity have been for his enterprise. Schoel stated he found it about three weeks in the past whereas attempting to tag a photograph.
“(The web site) stated I used to be in Pirate Fashions Canada. Um, I am in my constructing. Who’s Pirates Vogue Canada?” he requested.
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The Costume Shoppe has been in Calgary since 1994 and at its present location alongside Blackfoot Path for the previous 12 years. Schoel stated he discovered it completely absurd that the search engine would inform him he was within the fallacious place.
“(Google) says you do not exist, so you do not exist,” he stated. “They are saying The Costume Shoppe will not be The Costume Shoppe – it is this firm in Florida – that is why we are the firm in Florida. It doesn’t make sense.”
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The itemizing that advised Schoel he was within the fallacious place additionally had a hyperlink to an internet site — once more, not for The Costume Shoppe, however for Pirate Fashions.
He contacted the American firm however stated nothing a lot got here of his issues. The proprietor did click on on a Google setting that signifies the enterprise will not be in that location. Nonetheless, Schoel stated this solely made issues worse.
“Google did flip round and say it was completely closed. It is nice, however it nonetheless has an image of my constructing, so now my constructing appears closed,” he identified.
“It isn’t a victory. A win for me is the entire thing comes all the way down to it being fraudulent.”
Pirate Fashions tells World Information it knew nothing about this till Schoel contacted them. It additionally stated it did nothing fallacious and tried to assist by letting Google realize it was a fallacious handle.
Nonetheless, once we requested why this does not power Google to take down the itemizing, proprietor Tiger Lee advised us that placing it up did not damage the enterprise and will truly assist it.
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World Information additionally reached out to Google for remark and has but to listen to again.
Schoel additionally despatched a criticism to the search engine, however was not happy with the response from the Google workforce, which he expects was not an actual particular person.
“Presently, Google has determined to not take motion,” the e-mail stated.
“Native listings (together with enterprise listings) displayed on Google Search and Google Maps are supposed to supply our customers with probably the most full and up-to-date data attainable a couple of location.”
Schoel does not know what number of prospects have been pushed away by the fallacious itemizing and Google Maps, however stated enterprise was robust sufficient with out that taking place.

“Coming from the pandemic and attempting to outlive as a enterprise is difficult sufficient. Including to the issues by blatantly and falsely displaying my enterprise location as one other enterprise is a horrible and unethical factor to do to do.”
He added that whereas he is aware of bugs do occur, he needs Google had taken his issues severely and stuck the issue.
“Realistically, there ought to be some extent and verify system,” he stated. “I count on there are going to be errors, however there must be a solution to repair them.”
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