The sectors focused embody expert trades, healthcare, meals service and hospitality, accounting, engineering and expertise
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Alberta’s UCP authorities is renewing its marketing campaign to recruit expert employees to the province, this time focusing on these in Ontario and Atlantic Canada.
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The $5 million marketing campaign builds on the earlier Alberta is Calling marketing campaign launched final summer time by then-Premier Jason Kenney, mentioned Jobs, Financial system and Northern Improvement Minister Brian Jean.
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Whereas that Alberta marketing campaign focused Canadians dwelling in Vancouver and Toronto, the brand new initiative goals to draw expert employees from elsewhere in Ontario — together with Ontario’s Hamilton, London, Windsor, Sudbury and North Bay — and from 5 Atlantic Canada Cities: St. , NL, Charlottetown, Halifax and Moncton and Saint John, NB
“We focused them due to the excessive unemployment, but additionally due to the kind of expert trades they’ve. They’ve extremely expert people in these labor markets who’re considerably unemployed or underemployed,” Jean instructed reporters at a information convention in Canmore on Monday.
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“We take what we have realized and we broaden it . . . This time we hope folks from throughout Ontario and Atlantic Canada will reply.”
The focused employees are these in sectors the UCP has recognized as having a excessive demand for labor, together with expert trades, well being care, meals service and hospitality, accounting, engineering and expertise. Jean mentioned Alberta has 100,000 vacancies in these sectors.
The marketing campaign boasts affordability relative to different areas in Canada, in addition to Alberta’s pure areas.
“We’ve a superb high quality of life and an reasonably priced life-style in each nook of this nice and great province,” Jean mentioned. “No gross sales tax, low price of dwelling, very reasonably priced housing, the best wages within the nation and unbelievable alternatives to discover all that Alberta has to supply.”
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The latest Statistics Canada knowledge on interprovincial migration confirmed that Alberta made important positive factors within the third quarter of 2022.
Alberta led the nation in inhabitants progress from inside Canada throughout these months, with a web achieve of 19,285 residents. The province has recorded a number of consecutive quarters of progress in interprovincial migration, reversing a years-long development of damaging flows.
Jennifer Henshaw with Eating places Canada mentioned throughout the Monday information convention that the tourism and hospitality business has been hit laborious by the pandemic and continues to wrestle with some operational challenges.
“On the prime of the checklist is labor shortages. Restaurant and lodging employment ranges are about 12 % under the place they had been earlier than COVID,” Henshaw mentioned. “Many eating places have needed to pivot and lower hours, working solely at about 80 % of their pre-pandemic capability as a result of labor shortages.”
The UCP goals to finally broaden the Alberta is Calling marketing campaign internationally to English-speaking international locations, Jean mentioned, including that these international locations haven’t but been recognized.
jherring@postmedia.com
Twitter: @jasonfherring
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