Tracey Martin is keen to proceed her devoted predecessor’s passionate work of caring for teenagers with most cancers
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How do you discover the proper individual to comply with within the footsteps of a lady who has devoted 30 years of her life to working a corporation that has modified the course of youngsters’s most cancers care?
Youngsters Most cancers Care has succeeded, by recruiting Tracey Martin as the brand new CEO upon the retirement of founder Christine McIver.
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When her personal son, Derek, was identified with most cancers on the age of 5, McIver started her personal passionate marketing campaign to assist struggle the illness and care for teenagers of their struggle to restoration.
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Her concern developed into a tremendous 30 years of excellent service to kids and households affected by childhood most cancers.
It started by volunteering her time from her basement workplace. After her son handed away on the age of 10, she threw her power into serving to different households with sick kids by launching Youngsters Most cancers Camp. It expanded to the Most cancers Care Basis of Alberta in 1999 and has grown to a nationally acknowledged group that has raised greater than $70 million, runs a vastly profitable and rising Camp Kindle, and invests in progressive analysis packages.
McIver has been the spirited motivator of an equally passionate crew that has grown to 40 within the Calgary workplace and year-round camp.
Youngsters Most cancers Care has develop into an incredible legacy to her identify, and Martin is eager to make sure the group continues with the identical spirit of fervent power.
Martin hails from Winnipeg the place she earned her bachelor of commerce diploma on the College of Manitoba. After some journey journey to international locations that included Cambodia and India, she moved to Calgary, labored in company branding and in 1999 joined the Metropolis of Calgary as co-ordinator of selling and enterprise improvement. Throughout an opportunity assembly with Sue Scott, she heard of plans for a brand new group to be concerned in companies to the neighborhood. Martin joined Scott earlier than the opening of what was initially named Cardel Place, later altering its identify to Vivo for More healthy Generations.
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In her 19 years with Vivo, Martin has served in virtually all positions and was chargeable for the growth planning and program design.
What subsequent? Martin felt it was time for a reset and resigned from Vivo on the finish of 2023, desiring to spend extra time along with her son and ponder a brand new step in her profession.
She did have time for a fast trip, however after getting a name concerning the upcoming CEO emptiness at Youngsters Most cancers Care and exploring what the place was all about, Martin let her identify stand and is overjoyed at being provided a brand new and deeply significant alternative.
Martin took over the reins this week and has already develop into deeply concerned in driving the imaginative and prescient of her new function — and there’s loads of issues to maintain her hopping.
“Behind the scenes, I’ve been attending to know everybody, listening and studying concerning the magical work we do. I sit up for honouring and constructing on the unimaginable 30-year legacy that you simply — our employees, volunteers, households, companions, donors, sponsors and our founder Christine McIver — have constructed collectively.”
She teases with: “We’re additionally embarking on a brand new initiative that we’re launching later this month. Keep tuned. It’s tremendous thrilling and can current a possibility for our neighborhood and Calgary to come back collectively in a shared initiative to create unforgettable experiences and alternatives for kids and households.
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“I’m wanting ahead to assembly all of our companions over the following 12 months to know what outcomes we’re reaching and what extra we are able to do to enhance kids, youth and household’s well being and well-being collectively sooner or later.”
Due to neighborhood assist, Youngsters Most cancers Care has invested $15.3 million in analysis initiatives in Calgary which can be advancing essential insights and progressive therapies for kids with most cancers.
“Greater than 75 per cent of childhood most cancers survivors dwell with at the very least one cancer-related well being subject for the remainder of their lives,” Martin says.
“Our purpose for being is to assist and empower younger individuals affected by this illness past their prognosis and remedy to assist them thrive in physique, thoughts and spirit — shaping younger lives by offering unforgettable experiences that foster braveness, energy, resilience and creativeness.
Martin has large footwear to fill however is already off and working.
David Parker seems often within the Herald. Learn his columns on-line at calgaryherald.com/enterprise. He may be reached at 403-830-4622.
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