Some dedicated Calgarians are taking a brand new sustainability marketing campaign throughout the nation this spring.
They’re out to cut back waste and preserve meals out of the landfill.
Members of the Calgary-based Canadian Cattle Affiliation (CCA) have come out with a documentary referred to as Cut back, Reuse, Ruminate.
It’s geared toward reducing down Canada’s meals waste by feeding cattle with produce destined for the landfill.
“To try to get the meat trade onto a sustainable path,” the CCA’s Bob Lowe stated. “Make the most of meals that may’t be used for human meals – squishing it, mixing it up, placing it in a pile and giving it to the cattle”.
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CCA members are taking their message to screening classes throughout Canada, hoping to encourage others to work on decreasing meals waste.
“To create, hopefully, a zero-waste agriculture trade in Canada,” the CCA’s Amie Peck stated.
Lowe, a rancher and feedlot operator close to Nanton, Alta., is featured in Cut back, Reuse, Ruminate, proven feeding his cattle “upcycled” produce.
“I by no means would have thought that I’d see a cow consuming dragon fruit,” Lowe says within the documentary. “However I’ve seen it.”
CCA members are hoping their sustainability marketing campaign positive factors consideration past the cattle neighborhood.
“We’re developing on Cease Meals Waste Day, which is April 24,” Peck stated.
“So we’re hoping to make use of the joy round it to speak about meals waste, actually taking a look at how a lot meals do we actually want, in order that we’re not overproducing after which having to throw issues out.”
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