In right now’s The Massive Story podcast, final week, it got here out that Wendy’s was contemplating utilizing dynamic pricing, which sparked concern that will imply elevated costs throughout peak hours. Instantly, the corporate was met with a deluge of criticism, and they reversed their resolution.
Whereas dynamic pricing is off Wendy’s menu for now, the observe remains to be frequent in all the things from trip hailing companies to air fare and even live performance tickets.
Corey Mintz is a contract meals reporter and writer of The Subsequent Supper: The Finish of Eating places as We Knew Them, and What Comes After. “Once I noticed the best way that this worldwide chain had walked backwards into this dialogue, it was like they only caught their tongue on the frozen pole, “ stated Mintz. “There was simply no shock that after all this went badly for them.“
What does the heated backlash reveal about what clients will settle for? And the place may dynamic pricing sneak in subsequent?
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